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Category: Privacy

Aug 2 2010

For Sale: Your Habits

The Wall Street Journal has published two interesting and informative articles about how your browsing habits are sold to advertisers. The two articles are The Web's New Gold Mine: Your Secrets and Sites Feed Personal Details To New Tracking Industry. I highly recommend you read these articles.

The goal of advertisers is to get you to click on their ad. Chances are, you are more likely to click on an ad if it interests you. For instance, if you like dogs you are more likely to click on an ad for a pet store than on an ad about gym membership. On TV you are more likely to see certain ads at certain times a day. Why is it that many commercials during the evening news are about a drug? Because somebody found out that the people likely to be interested in a drug for a problem they have (or are made to think they have) watch the 6 pm news. The best TV can do is generalities; they hope the person interested in their product is watching. With the internet, advertisers can know the person watching is interested.

Read more...

0 comments - Posted by Wade Burchette at 7:45 PM - Categories: News | Privacy

May 5 2010

Be Careful With Facebook

Facebook has become an internet phenomon. It is now part of our vocabulary, along with other social networking sites such as Twitter and MySpace. People who are on Facebook love it. Some businesses have their own Facebook or MySpace or Twitter page. Techs-on-Call does not, and I do not either. There are many reasons for this.

The first reason is time. We all have a finite amount of time. I don't have the time to maintain a Facebook page and run my business. The blog will cover everything I need to share, without any the negatives with social networking sites.

One of those negatives is the lack of privacy found on social networking sites. Sure, you can restrict your information to "friends" only. But as the June 2010 issue of Consumer Reports notes, some key information is open to everyone. Information you post on social networking sites can be used against you. Employers do check your background through such websites. Law enforcement, with a warrant, can get the information too and use anything against you. Even if you restrict your information to friends, you may have a "friend" who is someone who never knew personally.

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Posted by Wade Burchette at 3:22 AM - Categories: Annoyances | General | Privacy

Apr 23 2010

Amazon Sues the North Carolina Department of Revenue

First a disclaimer: I am not a lawyer. This blog entry is opinion. Do not use this blog entry to base any legal proceedings. With that disclaimer, I will show why I think the North Carolina Department of Revenue (DOR) is out of line and, in fact, violating the US Constitution.

The DOR wants Amazon to provide all purchase information, including names and addresses, of people who purchased anything from amazon.com in the state of North Carolina and up to 7 years back. The ultimate goal of this is to levy a "use tax" or collect back sales tax. Amazon thinks that such request is a violation of the First Amendment. That may be, but the request also violates the US Constitution Article I, Section 8, Clause 3, commonly called the Commerce Clause or Interstate Commerce Clause.

The Supreme Court agrees. In a 1992 decision Quill Corporation v. North Dakota the Supreme Court rules as follows:

As in a number of other cases involving the application of state taxing statutes to out of state sellers, our holding in Bellas Hess relied on both the Due Process Clause and the Commerce Clause. Although the "two claims are closely related," Bellas Hess, 386 U. S., at 756, the clauses pose distinct limits on the taxing powers of the States. Accordingly, while a State may, consistent with the Due Process Clause, have the authority to tax a particular taxpayer, imposition of the tax may nonetheless violate the Commerce Clause.

...

Indeed, even if we were convinced that Bellas Hess was inconsistent with our Commerce Clause jurisprudence, "this very fact [might] giv[e us] pause and counse[l] withholding our hand, at least for now. Congress has the power to protect interstate commerce from intolerable or even undesirable burdens.

In essence, what the Supreme Court was saying is the entire ruling unless the company had a "nexus" in a state, that company was under no obligation to collect sales tax or use tax. A nexus in this ruling is defined as some sort of physical presence in that state. This makes sense. After all, North Carolina law does not apply when you are in Florida. Therefore, if a company is in Florida, that company must follow federal laws and Florida laws.

Now unfortunately, there is some confusion because some other rulings mentioned use taxes. These were not rulings on such things, but the ruling mentions the use tax as being acceptable. Another Supreme Court ruling will likely be required to sort this out completely. New York state is forcing interent companies to charge sales tax and it is somehow allowed.

The state of North Carolina claims this is about being fair. What it really is about is trying to collect more tax in any way possible. The issue may eventually go to the Supreme Court. Right now, it is federal court in Seattle. If the federal court or Supreme Court agree with North Carolina, you can bet every state that charges sales tax will follow North Carolina. There is a lot on the line.

Posted by Wade Burchette at 1:00 PM - Categories: General | News | Privacy

Apr 18 2010

That Coupon Could Be Telling On You

This is from the New York Times, businesses are now giving out coupons just to study your behavoir. Here is how it works: A person signs up for a coupon service. Each coupon the person gets has a unique barcode specific to that person. If someone else signed up for the same service and received a coupon for the same discount, the barcode is still different. A database tracks which coupons each person used. The result is that person will then get more coupons based on their past habits, and more ads specific to their habits. That is the ultimate goal, to deliver ads that are more likely to make you buy an item.

Reward cards work basically the same way, but are specific to a store. However, such information is sold to an advertiser from time to time. It would be very difficult, but not impossible, for someone to steal your identity this way. Because it is so difficult, few will try to steal your identity using coupon tracking or reward card tracking. The effort is just not worth it when there are other easier ways. So really you shouldn't worry about identity theft in this manner at all. What is more likely to happen is for someone to get your information and send you a bogus email that looks like it is from a company that you have reward card with and trick you into giving up your personal information. These tricks always use something that sounds serious in an attempt to bait you, such as saying your reward card needs to be verified before it can be used again. (The same trick applies to credit card phising emails.)

At the end of the day, the only noteworthy threat from such targeting coupons is impulse buying. You may buy something you don't need or cannot afford. If you are paranoid, use a pseudoname and PO box. A lot of people are using Rusty Shackleford from the TV show King of the Hill, so you probably want to use an obscure pseudoname. I never give my email address out to anybody who does not need it. I would also worry about stores marking up prices so that the coupon gives the price that the item should be at. In essence, that means that a store is forcing you to use coupons which they can track. For anything, I would give as little information as possible.


Reference: Web Coupons Know Lots About You, and They Tell

0 comments - Posted by Wade Burchette at 7:05 PM - Categories: News | Privacy

Feb 10 2010

Google to Offer Internet Service

Google just announced that they are going to run fiber optic cables to people's homes and offer internet service. The plan is 1 gigabits per second internet, which is much faster than what most internet providers can offer. For examples, most high speed internet connections range from 1.5 megabits per sercond to 15 megabits per second. Even Verizon FiOS and AT&T U-Verse, which both deliver cable TV over the internet, isn't that fast. Neither is the city of Wilson's Greenlight internet. Google's internet is 1 gigabit, or 1000 megabits, per second.

Is this a good idea? In my opinion, no. First, those who do everything do nothing well. Google is branching out too far from its roots, and as result they cannot focus. I still use Google for my search because I can always find what I need faster on Google. Which is related to me my second objection: Google isn't doing this to help America. The official blog post may sound like they are, but Google is a for-profit company. And Google profits off data-mining, which tracking what people do on the internet. Do you really want to give a company whose main source of income is data mining control on how you access the internet? I don't. You would be naive to think Google will not find some way to monitor the behavoir of the people who use their service and sell it to advertisers. I would rather have a slower internet than a monitored internet.

0 comments - Posted by Wade Burchette at 8:37 PM - Categories: News | Privacy

Jul 2 2009

The New Browser's Private Browsering Settings

On March 5, 2009 Microsoft unveiled Internet Explorer 8 and it featured an option called InPrivate browsing. On July 1, 2009, Mozilla released FireFox 3.5 which also featured an option just like InPrivate browsing but they simply call it private browsing. Google's Chrome browser also has this, but calls it Incognito mode. However, they all received the idea from Apple's Safari browser which had this feature for a long time. These features allow you to browse the internet but when you are done, all traces of your browsing are deleted.

Are you really completely private when you use these browser settings? No. Even though for most people private browsing is good enough, it does not mask the data to and from the internet. Furthermore, once the private browsing session terminates, the history and cache is not securely deleted. And nothing is going to stop monitoring programs installed on your computers. (Note: there are legal monitoring programs and this is not spyware.)

While private browsing does have benefits, you should not rely on it make you anonymous. The methods to make you anonymous are much difficult. Furthermore, private browsing does not protect you against security exploits.

Posted by Wade Burchette at 9:00 AM - Categories: Privacy

Jun 28 2009

They Are Watching You

Just imagine if every web page you ever visited was monitored. The monitoring program is done by a for-profit business that wants to sell user behavior to advertisers and marketing firms. Although no personal information is actively collected, the monitoring program does collect your IP address. The whole system is not actively monitored but uses a program to analyze your browsing habits in real-time. Then as you browse the internet, you will be given advertisements based on your entire browsing history. All of this is done with your internet provider at the source, so opting out is very difficult. Of course, if you just happen to give your personal information to an unsecured website, it will be in the database. Employees at the for-profit business are not likely to actively try to get your personal information. Still, the less than ethical might try and hackers would love that information. With personal information, a hacker can personalize a con or break personal passwords since people quite often use passwords that are related something personal.

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Posted by Wade Burchette at 2:30 PM - Categories: Privacy